# Set Up Facebook Pixel

The Facebook pixel is an excellent tool for measuring your return on investment (ROI) from Facebook advertising. The pixel will record the following events:

* Add To Cart
* Complete Registration
* Initiate Checkout
* Page View
* Purchase
* Schedule (Table Booking)
* View Content

### Steps:

1. Log in to your account <https://admin.cloudwaitress.com/login>
2. Go to **Settings** > **Integrations** > **Facebook Pixel**

<figure><img src="/files/HDOunc9qujpqWeZdaDS7" alt="" width="375"><figcaption></figcaption></figure>

3. Add Pixel ID > Save

<figure><img src="/files/ZQLICMrygaXbD2azJavI" alt="" width="375"><figcaption></figcaption></figure>

### How to get the Facebook Pixel ID

You can get your Facebook Pixel ID directly from the Meta Events Manager (formerly known as the Facebook Ads Manager).

Here is the step-by-step process:

#### Step 1: Access Meta Events Manager

1. Go to your Facebook/Meta Business Settings or your Ads Manager.
2. Navigate to the Events Manager.
   * *Tip: You can usually find this in the left-hand navigation menu under "Data Sources" or "Measure & Report."*

#### Step 2: Find Your Pixel ID

1. In the Events Manager dashboard, look for the list of your data sources.
2. If you already have a Pixel created:
   * Click on the Pixel name you want to use.
   * The Pixel ID will be prominently displayed at the top of the page, usually right below the Pixel's name. It is a long string of numbers (e.g., `1234567890123456`).

#### Step 3: If You Don't Have a Pixel

If you don't see any Pixels listed, you'll need to create one first:

1. Click the green "Connect Data Sources" or "Add New Data Source" button (usually a green plus sign).
2. Select "Web".
3. Choose "Facebook Pixel" (or "Meta Pixel" in newer interfaces).
4. Follow the prompts to name your Pixel and enter your website URL. Meta will then generate the Pixel ID for you, and it will appear on the setup screen.

{% hint style="danger" %}
Please email <support@cloudwaitress.com> or use the chat support feature to get assistance activating this feature.
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://support.cloudwaitress.com/how-to-guides/set-up-facebook-pixel.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.