CloudWaitress
  • Overview
  • Getting Started
    • Hardware Requirements
    • 10-Minute Quickstart
    • Setup Your Menus
    • Configure Your Services
    • Customize Your Design
      • Hide Store Header Section (header image)
    • Managing Orders & Bookings
    • Promoting Your Store
  • How to Guides
    • Accepting Payments
      • 🔐Stripe+ Integrated Payments
        • Setup Integrated Stripe Payments
        • Using Stripe Integrated
        • Changing Bank Account / Debit Card Details Associated with an Express Account
      • Setup PayPal Payments
      • Setup Apple Pay with Checkout.com
      • Setup Stripe Payments
      • Set up Bancontact Payments
    • Adding Closed Hours
    • Adding Delivery Zones
    • Adding Staff Account
    • Bump Screen Technology
      • Mastering the Bump Screen
    • Cloudwaitress and Walletly
    • Design Customization - Advanced
      • Hide Store Header Section (image)
    • Examples of Dates & Times and their corresponding formats
    • Export/Import Menu Feature
    • How To Add Driver Tracking
    • How To Add SEO (Search Engine Optimization)
    • How To Change Weekly Reporting View
    • How to Create & Import a Menu Using a Spreadsheet
    • How to Enable Pre-Orders in CloudWaitress
    • How To Integrate Postmates with CloudWaitress
    • How To Integrate Walletly with CloudWaitress
    • How To Opt-Out of Google Hosted Fonts
    • How to Set Up Conditional Fees in CloudWaitress
    • How To Set Up Google Analytics Integration
    • How to Show/Hide Header Function
    • Link Directly to menu
    • Managing the Order Dashboard
    • Order Acknowledgement Feature
    • Pause Ordering Feature
    • Purchase A Domain Name
    • Set Maximum Orders Per Time Interval
    • Setup A Custom Domain
    • Setup An iOS & Android App
    • Setup Custom Checkout Fields
    • Setup Facebook Login
    • Setup Facebook Ordering
    • Setup Google OAuth Client ID
    • Uber Direct Setup Manual
    • Understanding Languages
      • How users can change languages on frontend
    • Understanding Printing
      • How to Set Up a Printer on Android
      • Printing - Windows Network Printing
      • Printing - Windows Shared Printing
      • Printing - API Key
      • Add a USB printer to Windows
      • Setup Split Printing
      • How to copy the printer API key
      • Setup Printing For Windows
  • Platform Information
    • Customer Accounts
    • Your Subscription & Billing
    • Special & New Features
      • Public Holiday Surcharge
      • Make Service Pop-Up Required
      • COVID-19 Discount for United Kingdom
      • Delayed Order Email Notification
  • Resellers
    • Overview
    • Getting Started
    • Documentation
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On this page
  • Let Your Customers Know
  • Paid Advertising
  • Create A Google Places Listing
  • Search Engine Optimization
  • Setup A Custom Domain Name
  • Basic SEO Settings
  • Submit Your Website To Google, Bing etc
  • Additional Reading
  1. Getting Started

Promoting Your Store

Once you have set up your online store settings and menus, you are ready to start taking orders. Getting online orders requires you to drive customers to your website to place orders.

PreviousManaging Orders & BookingsNextHow to Guides

Last updated 8 months ago

Promoting your store goes well beyond the scope of our software. This single page does not do justice to the vast number of promotion strategies available. The below suggestions are here to help you get started.

Let Your Customers Know

Initially, your customers will not be aware of your new online ordering system. It's important that you let them know this exists. You can do this by:

  • Handing out cards or flyers when customers make in-store purchases

  • Putting up a board or sign on your store window

  • Inform customers who call in that they can now order online.

  • Add a link from your website to your ordering page

  • Posting the ordering link on your social media channels

  • Add the ordering link to your in-store receipts

Paid Advertising

You can consider paying for Facebook or Google ads. Both of these are ways to create new customers. We strongly recommend utilizing Facebook advertising as it is dirt cheap and easy to target local consumers with.

Create A Google Places Listing

A Google places listing will allow local customers to find you far easier as its focused on your locality. This means you are more likely to rank high if the person searching for you is near your store. Follow this link to create or manage your listing.

Search Engine Optimization

SEO which stands for search engine optimization is the process of making your site discoverable and rank high on search engines such as Google.

Setup A Custom Domain Name

By default, your online store can be found on a sub-domain of "cloudwaitress.com. It is essential that you set this subdomain to be something that customers can easily remember and recognize.

While the subdomain is just there to get you up and running quickly, it's best to purchase your own domain name for your business. You can then configure your store to your own custom domain name.

Once you have purchased your own domain name, visit "Settings > Website > Domains > Custom Domain" in your restaurant dashboard to configure it.

Basic SEO Settings

Under the "Settings > Website > SEO" section, you can edit your website title and meta description. This is the info Google will show on its search listings. It is recommended that you set these to something extremely local.

Say you own an Indian restaurant called the Red Turban in a suburb called Townsville in New York. Your title should be "Red Turban - Authentic Indian Townsville New York.

Your meta description should just expand on that more but make sure to hit on your keywords which are your locality and cuisine. The reason for this is because locality will reduce the massive competition and noise of other websites on search engines and it is most likely what customers will be searching for in your local area.

Submit Your Website To Google, Bing etc

Additional Reading

We have created a few helpful guides for restaurant marketing on our blog. We suggest reading them to get more ideas and strategies.

Do not forget to add a "Placing an order" link to your places listing. See the following article on how this can be done

Once you have a custom domain, visit . Register an account there, add your website, then use the "URL Inspection Tool" to check your website. There you can submit it to Google for indexing.

https://www.google.com.au/business/
https://support.google.com/business/answer/6218037?hl=en
https://search.google.com/search-console
Online Marketing - Google My Business
Online Marketing - Facebook
Creative Marketing Ideas For Restaurants